Brand Activation
Brand activation is a marketing strategy used by companies and marketing agencies to create and engage with potential clients to achieve both brand awareness and consumer loyalty, it involves a wide variety of areas including interactive campaigns and events designed to connect with the target audience for the business, and to build and maintain a relationship with your individual brand.
There are a number of ways to achieve brand activation including Sampling campaigns, experimental marketing, in store retail and high street promotions, gorilla marketing, business to business trade shows and events and a wide choice of consumer events such as exhibitions, events and festivals.
Brand Activation
“What’s your Goal”
As with all types of experiential marketing, brand activation should not always be measured simply in terms of additional sales. Of course the end goal in everything marketers do is to increase revenue, but more directly a brand activation campaign is about raising awareness and opening a two-way dialogue with potential customers about your brand.
It is about creating an emotional connection between them and your brand so that it sticks in their mind and they are more likely to engage with it and become long-term customers.
Often it is the first experience somebody will have with your brand, therefore it’s important to make the right kind of impact, and that’s where we can help with our range of promotional marketing vehicles, that enable your organisation to achieve the desired goal to the targeted end user in the best locations, so that your brand sticks firmly in their mind for a significant period of time.
Impact and the first impression are so important to the promotion of your brand, enabling your team to successfully attract and interact with clients, giving you the opportunity your to communicate and educate the benefits of your brand.
Attraction . Interaction .Communication . Education . Confidence . Desire
If the end is desire to purchase or introduce your product or services, then the first goal is designing a eye catching promotional vehicle or event which not only stands out from the crowd, but attracts the customer to your brand promotion.
Brand Activation
Our range of Brand activation Vintage Horsebox Sampling trailers are designed and rebuilt to achieve real impact with the passing consumer, and with internal food preparation areas, wall displays, under counter coolers and fridges, their the perfect promotional vehicle for food and drink sampling campaigns.
Brand Activation
Our range of Brand activation Vintage Commercial trucks are a great choice for promoting the heritage of your brand or organisation, and create such an impression to the consumer, resprayed and branded with your company graphics, there a great centre piece for any display or stand in any marketing environment such as an exhibition or outdoor event.
Brand Activation
Exhibitions have always been the go to plaice were companies and organisations promote there range of products and services to business or retail customers. We can design, build and install an exhibition stand that is both impactful and eco friendly. Our exhibition stands are all made from natural products, and designed to be reusable and use minimum one off graphic panel.
Brand Activation
Our range of Product marketing trailers are designed achieve maximum impact of your brand to the passing consumer. designed with ground level open plan display areas ,header board and advertising doors, and internal storage areas, and a 10 minute setup from arrival, there the perfect vehicle for a events and high street retail promotions.
